Marketing Management. Experimentation and change Assignment

Marketing Management. Experimentation and change - Assignment Example This has given rise to another important trend in marketing: marketing metrics. Measuring the contribution of marketing to the overall firm performance has become a crucial part of the marketing management function. The critical question for marketing management is how the marketing function should be designed in order to provide the greatest value for organization. At the heart of this issue is the idea that the marketing function's key contribution is to serve as a link between the customer and various processes within the firm. As suggested by Moorman and Rust (1999) the marketing function should play a role in connecting the customer with 1) the product 2) service delivery and 3) financial accountability. Of those three connections the traditional role of marketing has been to link the customer with the product. The customer-product connection pertains to linking the customer to the focal offering provided by the firm. Marketing's emphasis in this linkage is on providing knowledge and skills that connect the customer to product design or quality issues. This emphasis underlies many contemporary methodologies for new product development and for managing the customer-product interface. The customer-service delivery connection involves the design and delivery of ancillary actions involved in providing a firm's goods and services to the customer. The focus of this connection is generally the frontline employee who facilitates pre or post-purchase aspects of the process. A marketing approach to this linkage is predominantly external in orientation. The focus in on ensuring that customers are satisfied with the delivery of services offered by firm, measuring customer satisfaction with services, and changing internal processes that stands to have the greatest impact on the customer. The customer-financial accountability connection refers to efforts focused on linking customers to financial outcomes. The marketing function in many firms does not manage this linkage, and the inevitable result is that financial accountability is perceived largely in terms of costs. The actual expectative is to understand the link between marketing and financial performance of firms. 3. How to measure the contribution of marketing The need for ex post evaluation of marketing programmes and activities is set by Kotler (2003) as a crucial part of the process of analysis, planning, implementation and control. This evaluation is made by means of different marketing metrics that are used to assess past performance and influence on firm effectiveness, as well as to design future strategy improvements. Marketing has a chain of effects in firm performance as suggested by Rust et al. (2004). Marketing strategies lead to marketing actions taken by the firm such as advertising campaigns, service improvement efforts, branding initiatives, loyalty programs. Then the tactical actions influence customer satisfaction, attitude toward the brand and loyalty. At the firm level, these customer measures can be into

Schools and court systems need to work together to tackle the problem Article

Schools and court systems need to work together to tackle the problem with trauncy and increase graduation rate - Article Example In order to prevent truancy one needs to find out the main reason behind truancy. Trujillo (2006) observes there are four primary causes behind truancy - student demographics, family characteristics, personal and psychological factors of the student, and climate and condition of family, school and society (Trujillo, 2006, p.74). Truancy and Dropouts School absenteeism and truancy is not always the same. There are various kinds of absenteeism and not all are grouped under the term truancy. Absence of a student from specific classes or in course of specific lessons or absence under parental consent would not fall under truancy. But, absence without any proper reason can be considered under truancy. If absence without good reason continues then there is a chance that students might incur poor academic results. Sometime bad relations with teachers or friends, involvement in unconstructive activities cause truancy. Once a young student starts believing that they are lagging behind his or her batch mates then the tendency of dropping out also increases rapidly as the latter option is more convenient than competing with others (Reid, 2005, p.59). Truancy and Juvenile Crime Truancy not only affects the young generation of the country but also hampers the growth of the population as well as development of the future generation. The direct and indirect effects of truancy always have an impact on individual, families, school and society in both short as well as long term. Zhang et.al (2007) observes that truancy destroys potential in youths. As a result they are headed for social isolation, criminal activities and education failure. Tendency of chronic absence in the early school days was associated with poor results in examination, isolation from friends’ groups which ultimately caused dropouts in near future. In their review, they also pointed out that, truancy accounted for almost 26% of juvenile crime cases. According to their point of view, truancy can be cons idered as a first sign of trouble and most powerful reason for the delinquent behavior. Students who miss occasional classes were more inclined to get addicted to marijuana than those who never skip. They also mentioned that students who admitted being involved in truancy were, likely to be reported having committed serious crimes, and arrested owing to their involvement in serious assault. Generally when youths were absent from school, the rate of crime increased during the school going years only. Some truants were reported hanging out during school time, cruising in cars, and getting into trouble while skipping school (Zhang et.al, 2007, pp. 246-250). How Truancy Affect Dropout Dropouts from the school is directly associated with truancy. In the beginning of their school days, if students remain absent from school without any proper reason then they eventually consider this as a habit. White and Kelly observe the rates of dropout in USA were 11% among the age group of 18-24 in th e year 2008. They also pointed out the fact that rate of drop out was higher among the low income group which was 10.4% compared to that of the high income group (2.5%) in the same year. Truancy and absenteeism was the main reason behind this increased rate of drop out. Once it becomes a habit, students chose to drop out rather than catching up. In 2007 almost 9 percent students from the age group of 16-24 years dropped

Education and Society Essay Example | Topics and Well Written Essays - 2500 words

Education and Society - Essay Example From the discussion it is clear that  functionalism states that every society’s aspect is interdependent and contributes to the functioning of the whole society. The government provides education for the state’s children whereas the same citizens of the state pay tax to keep the government running. According to Emile Dhurkenim, the society is held together by cohesion or social consensus whereby the citizens concur together and work to accomplish the best for the society at- large. This essay will discuss the functionalist perspective of the central government control of curriculum content is schools.According to the report findings  the central government should provide education for the children of the family, which then the citizens pay taxes to sustain the government’s operations. This ensures the family is dependent on the school in assisting the growing up of the children, ensuring good jobs for the children to grow and sustain their own families. Centr al government control of curriculum content in schools means that the government is fully in-charge of developing, facilitating and ensuring that the curriculum it comes up with is taught in the schools. The government comes up with various education policies regarding the curriculum to be taught and enforces the same. Through this direct involvement, the government ensures that it consults all the major stakeholders in the education industry in order to develop the curriculum.   The policy is enforced using various strategies, ensuring the full implementation and evaluation of the curriculum, to check its functionality. All state machinery is put to task ensuring that the curriculum works in accordance to set processes and procedures by the government. This paper discusses the central government functionalist perspective on curriculum content in schools (Bundy and Mathews, 1998, p. 29). According to Durkheim research, he came up with three irrefutable facts to social sciences. Am ong them were the social facts that were underlying the institutions such as the family, state and education. Since all stakeholders were part of the development in the central government controlled curriculum, implementing the curriculum does not become a major challenge. The government values education and it is for the paramount reason that the central government comes up with various funding mechanisms for the curriculum since it understands that a learned population for the country is a key pillar for economical significance and empowerment. The country’s constitution entrenches education as a fundamental right for the people, making it obligatory for the government to, fully control the curriculum to be taught (Turner, 2012, p. 17). Central governments are adequately aware that education is a paramount fundamental right for its citizens and therefore it has the authority and mandate to provide education. The central government thus develops the curriculum. Here the cent ral government controls the educational institutions indirectly. Standardization is the key element of education since the people of that particular country will be taught the same things regardless of personal status. The central government comes with a standard-based curriculum that ensures changes regarding how teachers teach and the way schools are managed. The central gove

IT425-1403A-01 Phase 5 System Integration & Deployment (DB) Assignment - 1

IT425-1403A-01 Phase 5 System Integration & Deployment (DB) - Assignment Example Focus will be on producing a work breakdown structure for the system. A work breakdown structure requires the project manager to divide a large project into small and manageable tasks. In this case, there is a need to breakdown the entire project into seven interrelated activities in order to simplify the entire process. This will give the project manager the autonomy to monitor the overall progress and thus be in a position to mitigate any delays (Tutorialspoint, 2014). The Ordering system for Pizza Restaurants requires the dedication of all the stakeholders especially considering that some of the activities need to be performed at the actual restaurant’s premises (Reeves, 2010). This means that the last two stages are important since they will involve the total corporation of users. Migration of the entire system is a vital activity that characterizes the deployment and operational stages and thus should be handled with extra attention. Another activity is the retire of the system should it become absolute. Even though this is not expected to happen in the near future, all the necessary plans should be put in place to ensure there is a smooth rollover (Schiesser, 2010). Maryland Department of Information Technology (2014). Phase 6: Development Phase. Retrieved from http://doit.maryland.gov/SDLC/Documents/

Integrating Four Skills in Clt Context Essay Example for Free

Integrating Four Skills in Clt Context Essay In the history of language teaching, many methods and approaches have been used and developed. Among them Communicative Language Teaching is now thought as the most influential or must-use one. It is clearly defined in the handout: It would be fair to say that if there is any one umbrella approach to language teaching that has become the accepted norm in this field, it would have to be the Communicative Language Teaching Approach. Below is a lesson plan which is based on the CLT approach and we try to integrate four macro skills in it. This lesson plan is designed or intermediate-level or sophomore students at SFLC, NUM. In the lesson, we are aiming at a result in which students are actually able to use the language about environment, especially about the climate change/global warming, both verbally and in writing. Even though it looks like each task focuses on different skill, every task is designed to integrate at least 2 skills of the four. Also, the lesson is a part of a sequence lesson which means in the previous class they have been introduced vocabulary related to the environment. The period of the lesson plan is an hour and a half. Lesson procedure Warm-up: As a warm-up students are asked about the weather that day and previous day. The question is for the whole class; therefore anyone who feels comfortable to talk in front of the whole class can answer. Then they are asked to work in pairs to talk about their favorite weather. Its a simple task to encourage the students and build confidence in them. The warm-up is about 10-15 minutes. Speaking: When the students are thought to be ready and confident enough, gradually turn the class into a discussion about climate change and global warming (causes of the climate hanges, whats happening in the world, what we can do about it, etc). Then they are divided into group of three and given statements of the Task 1 . Students should discuss about the statement and when they are finished with it they can rotate the statements around the groups. Since the topic is a popular one all the students are encouraged to speak out. They can also use some Mongolian language if they cant express them freely (but they should try as much English as they can) . As for the teacher, they need to use the target language as often as possible in order to provide ealistic models for students to use. I would give some explanation or help in Mongolian on the students request (15-20 minutes). Listening: As the discussion is on the global warming and climate change, students are now asked to listen to people speaking out their opinion on global warming. This is very authentic and contextualized because the tape script is actually taken from a readers discussion on a weather website. It will help the students to move from structured language production to more communicative language use . At first the tape is played without ny interference. For the second time it should be stopped after each speaker and the students are asked if they agree or disagree with that person and to comment on the speakers opinion. If the students do not agree with each other and start an argument, they should be encouraged to defend their own idea. In this way, the listening task would turn from an inactive listening task to one where the students take alternate roles as listener and speaker (20 minutes). Writing: At this time, own opinion and built knowledge on the subject . Therefore, students are asked to rite a small opinion passage about global warming. They should imagine that they are writing it on the real website discussion. In the previous task students have listened texts which models how people are expressing their opinion. Thus, the students will not face difficulties. After they are done with the task, they should exchange what they have written (20 minutes). Reading: Students are given handouts in which they need to read short passages about different areas of environmental issues (preferably questions discussed in the speaking section). Students are asked o read the passages at their own speed and match them to a set of questions. In order to match questions to the passages, students are required to demonstrate a global comprehension of the passages. Also this type of readings sharpens the students reading skills. While reading the handouts students are not allowed to use dictionary, because it distracts them from understanding the text. At the same time, it will help them to learn to recognize words automatically which is a basis for reading skill . When students complete the task, check the answer. (1 5 minutes) Homework (explaining HW will take 5 minutes): Students are asked to work in groups of four. Choose one of the environmental issues and present it to the class. It can be in any form e. g. ews report, role-play, informative presentation and etc. This task is supposed to integrate all four skills including (but not limited to) activities such as: 0 Doing some research and reading them thoroughly 0 Or listening to news reports for information 0 Writing about the topic based on information they found 0 Finding related pictures and other visual materials and preparing to explain them Working with their partners which should include sharing opinions and listening to the others 0 Presenting it to the class and responding to any questions those come from peer students afterwards. Handouts for the tasks Task 1: Discussion Statements Climate change is the most serious threat to our planet at the moment. All countries should be forced to apply serious regulations to reduce carbon emissions. Normal people cant do much to stop global warming. I am worried about climate change. Everybody should do whatever they can to save energy. Climate change isnt as serious as people say. People like to worry about something! There are simply too many people living on planet earth! We are going to lose many animal species and areas of low land in the very near future be cause of global warming. Gonzalo Im all in favour of global warming. I grow tropical plants so for me the warmer the weather is the better! Tanya In 20 years time the traditional British weather will be a thing of the past. Well have a climate like the south of France. People will be healthier as theyll spend more time outdoors. Just think, dining al fresco in the summer months. Itll be great! Luis no one can tell me that global warming isnt happening. Weve Just had the hottest year on record! My sister lives in the north of Spain and she said that it is beach weather there and its November. I mean its not normal is it? Kevin When I was a boy we used to have heavy snow most years. Since the early 90s all weve had is a light dusting of snow. It must be due to global warming. Ruth You only have to switch on the news to see the crazy things the weather is doing. There are so many floods, hurricanes and droughts. Its the extreme weather conditions caused by global warming. Oliver Theres no such thing as global warming. Its all media hype to brainwash people. If they told us the moon was made of cheese often enough people would believe it! Mark The world will never be the same again, but thats how it has always been. It changes constantly and nature and man can adapt to these changes. If we couldnt, human life on the planet would have finished years ago. Task 3 Who do you agree with most? Who do you disagree with? What would you write to the message board? Put your message here. Share your message with the class. Does anyone have the same view as you?

Climate Change Affect Plants Essay Example for Free

Climate Change Affect Plants Essay Historical climate change has had a profound effect on current biogeography, so we can expect our ongoing and rapid climate change, to have as great an effect. Climate change has important implications for nearly every aspect of life on Earth, and effects are already being felt. * Temperatureeffects–average, minimum or maximum can be important determinants of plant distribution For example the Palmae/Arecaceae are cold intolerant as their single meristem is susceptible to frost. Conversely, boundaries between vegetation types (e. g. Arctic treeline) are generally determined by summer warmth * Rainfall is also an important determinant: for example it affects the balance of grasses to woody vegetation * Other factors such as soil type or herbivory may also be affected by climate change. Effects on Plant Diversity * Species ‘left behind’ as they are unable to change distribution fast enough. Species with long life cycles and/or slow dispersal are particularly vulnerable. Some isolated or disjunct species are particularly vulnerable, as they may have nowhere to go. These include Arctic and alpine species, and Island endemics Coastal species which will be squeezed between human settlements and rising sea levels. * Plant genetic composition may change in response to the selection pressure of climate change. * Some plant communities or species associations may be lost as species move and adapt at different rates. Increased invasions by alien species may occur, as conditions become more suitable for exotic species whilst native species become less well suited to their environment (for example, Bromus is more invasive in wet years (Smith et al, 2000)). This is especially true given human interventions which have deliberately and accidentally facilitated the spread of species across the globe. * Many plant communities act as sinks (store carbon), which helps to offset carbon emissions. However, over the next 70 years, the effects of climate change on plants mean many terrestrial sinks may become sources.

Memory Storage of Psychological Present and Past Events

Memory Storage of Psychological Present and Past Events Table of Contents (Jump to) 1. Introduction: 2. Stages involved in learning and memory based on the multi-store approach 3. Differences between short term and long term memory 3.1 Short Term Memory: 3.2 Long Term Memory: 4. Functions of memory system in human interactions based on theories of memories: 4.1 Memory Encoding: 4.2 Memory Consolidation: 4.3 Memory Storage: 4.4 Memory Recall/Retrieval: 5. Conclusion References: 1. Introduction: Memory is known as the encoding, storing, retaining and recalling of the information in the human brain (Fukuda and Vogel, 2010). It is the ability of remembering of the past events, and the process to recall past facts, impressions, skills, experiences, and habits (Basden, 2000). Short-term memory refers as the scratch-pad for recalling of past information. Despite the everyday experiences it likes as long-term memory that lasts short time, and able of storing of unlimited amount of information almost indefinitely. At the time of recalling, neural activity model acts used in generating of the response to definite event, resonating of the brains discernment of the real event. Memories are not stored in brains in such a collection of self-sufficient pictures and video clips, as books on library abandons, or even as thinking of collage or a tangram puzzle, because these consists of the different elements storing dissimilar parts to the brain related with the organizations, associations as well as networks. In this context, this assignment is organised into three sections. The first section reveals the stages engaged in learning and memory according to the multi-store approach; the second section works on the differences between short term and long term memory; and the last section discusses the various functions of memory. 2. Stages involved in learning and memory based on the multi-store approach In psychology, memory is the procedure of information encoding, storing, and retrieving (Anyang, 2005). Basically, the new English word consists of memory that generated to us which coming from the memories of Anglo France and ultimately from the Latin me moral and memo, meaning mindful or remembering (Auyang, 2001). The effect or influence of the human behavior in case of past experience is thought of terms of memories. Encoding is allowed of the information from the external world for reaching of the 5th senses. Those are known as physical and chemical effect. The information of different things must be altered that is put into the encoded process in the 1st step of memories. It is the capability of remembering the past events and the ability to recall experienced facts, impressions, assistances, experiences as well as habits. The 2nd step of the memories’ procedures is the storing (Fukuda and Vogel, 2010). This entails that information is maintained for the future time periods. Lastly, retrieving of the storing information is the 3rd step of the memories. The retrieved information is returned and posted to the sense. Different retrieved information is considered as effective because of the information gathered and other challenges in order to remember and store information. It can be for the demand level of the situation created. It can clearly be stated that, memory is connected to but distinct from learning, which is the process of acquiring knowledge of the world and modifying subsequent behavior (Laird, 1920). During the learning process, neurons due to the production of the defined past events are changed as there is the inclination for firing in the field of memories. The explanation is as follows, a new language is learnt by studying it, but speaking is done by using memory to retrieve the words that are learned. Childhood is the period from birth to 10 years. One does not remember everything that happened in this childhood, but the important events are stored in the subconscious mind. Childhood is a mixture of joy and sorrows. When a man is sick of the present he seeks relief in the past and fondly recalls the memories of childhood (Michael, 1992). In fact, learning fact is the important issues of the memories because the fact tells us storing and retrieving of the past information the learning is ter med as the extension of the memories. Besides this, computer is used in the concept of memories. The storing of different data and information and capacity of this is known as the recalling concept of memories. 3. Differences between short term and long term memory The memory model tells that, the encoding process, consolidating process, storing process, and retrieving and recalling process are known as the memory process (Don, 1971). Considering these, two types of memories are available there including short term and long term memory. The short term memory and long term memory are the important part of the learning of the memory concept. 3.1 Short Term Memory: Short term memories are the memories known as the scratch pad (Yates, 1966). These terms are for the recalling past events, experiences, facts for a future short term period. The short term memories are short in term of remembering (James, 2008). The small and little amount of information is retrieved and storing for a shorter period of the life cycles. The short term memories are also known as the temporary memory. A limited and short capacity and ability of the remembering of past information is in the short term memories. It is called as the present reasoning condition and process (Izquierdo, 1998). It holds a smaller amount of information. It is a call up of the past information. In the short term memories, the brain of the human beings can flesh and store and retried for the shorter time. The short term memories are the smallest simple and easy expedient. The short term memories are served as the temporary storing of the past information, events, class, experiences, data’ s and past facts (Locke, 1971). The short term memories are also used as the working memories concept of the human being perspective. The short term memories are explained in the law of millers. The short term memories are the stage of the storing, repetition, and the reinforcing of the human remembering of the events. The classification of the definition of the short term memories is the three parts. These three parts of the human short term memories are given bellow: Duration of the keeping events in mind: 0- 12 seconds in the time scale Capacity of the items or events of storing information: 9 +/- 4 events or items or data The encoding process of the short term memories: it is the auditor in terms The important less things are stored (Micheal.1990). In the short term memories, the small capacity of the events and information is required. The short term memories are paying less importance and attention on the remembering of the events. In the short term memories, less interference is given on focusing point. 3.2 Long Term Memory: The long term memory refers to the storing of the past experiences, events, facts, data and information for an unlimited time scale of the human life cycles (James, 2008). The events and information and experiences are gathered and stored and retrieved in the latter period. In the long term memories the capacity of the storage are the unlimited in terms. The long term memories do not overlap from the mind immediately but overlap for the latter period of the time scale of the human life. The long term memories are also known as the lasted memory cycles (Bartlett, 1932). An unlimited and long and large capacity and ability of the remembering of past information included in the long term memories. It is called as the future reasoning condition and process. It holds a larger amount of information. It is not known as calls up of the past information but known as the expressing of the past information. The physical changes are happened in case of the remembering of the past events and info rmation. In the long term memories the brain of the human beings cannot flesh and but the position and condition are required as storing and retrieving for the long time period. The long term memories are the largest difficult and not easy expedient. The long term memories are served as the latest and lasting storing of the past information, events, class, experiences, data’s and past facts. The long term memories are also used as the working memories concept of the human being perspective. The long term memories are the stage of the storing, repetition, and the reinforcing of the human remembering of the events (Izquierdo, 1998). The classification of the definition of the long term memories is the three parts. These three parts of the human short term memories are given bellow: Duration of the keeping events in mind: unlimited time scale Capacity of the items or events of storing information: unlimited events or items or data The encoding process of the long term memories: it is the auditor in terms The important and essential things are stored It is visual and auditor It is semantic For understanding of the short term memory and long term memory difference the critical strengths of evaluation are required for the perspective (James, 2008). The short term memory is weakened and the long term memory is durable (Kandel, 2009). The short term moor encoding in short term in nature and duration and capacity also refers to the differences. 4. Functions of memory system in human interactions based on theories of memories: Different theories are used for the understandings of the functions of the memory systems. Those theories are based on the neurology and physiology. The memory function is mainly based on the encoding of the past events, information and storing and recalling and retrieving of the past events. There are different functions of the memory systems those are focused on the physiological theories and neurology theories (Ayer, 1956). These functions of memory systems are given bellow: Encoding of the Memory Consolidation of the Memory Storing of the Memory Retrieving / recalling of the past events or memories 4.1 Memory Encoding: The sense of the perception of the event of bio logical at the starting level is known as the encoding of the memory. For encoding of the process events the attention is required. The memorable events are required for the encoding of the memories. Memorable events are the main cause of the following three issues: the people firing again and again, making intension of the past experiences and the like hood increment of the desired event (Ayer, 1956) Those are included in the memories of encoding of the events. Hippocampus is an important part of the encoding of the events. The inputs are analyzed because of the hippocampus. The emotions are also included in the encoding function of the memories. The emotion increases and extends the attention of the events to the people. The encoding process is also known as the walking through of the past experiences, events, information and data (Weldon, 2001). It creates the long term memories systems. The event processing causes to the real sensation of the events. The encoding refers to the poor remembering of the events. It the imaginer level of the events. 4.2 Memory Consolidation: Consolidation of the events is the important and discussed function of the memories systems (Woozley, 1949). After the encoding stage known as the first or initial accusation of the events, the memories are needed to make stable to the events in the memories of the people. So the process of the stabilization of the memories is known as the memories consolidation. The consolidation process is considered as the part or element of the encoding of the events or the storing of the past experiences, events and information (Woozley, 1949). It is a mental processing unit of the memories systems. The consolidation of the memories is done into the different two types of the activities. Those are the following activities: Consolidation of synaptic of the memories Consolidation of the systems of the memories The synaptic consolidation process starts with finishing of the encoding or learning after first few hours. On the other hand, the systems consolidation process includes the hippocampus dependent memories (Laird, 1920). It is the process of memories systems to become self-sufficient and lasting of the remembered for the future period of the events keeping in mind. The consolidation helps the memories increasing of the strength for remembering of the events and larger transmutation of the events and information. 4.3 Memory Storage: Storage of the events in the brain is the main issue point of the memories systems. The retention of the information or retrieving of the past events is the definition of the storage of the events (Wood and Byatt 2008). The storing function is the defined process of the human memories function. It is the function mainly used in the both of the stable long term memories, short term memories or sensor memories. Performing better is termed useful in the storing of the memories. It is the function retained in the long term memories systems of the functions of the memories. The events occurred in the past and happened but this function indicates the recording, storing of the events and kept in the memories used in the later period. 4.4 Memory Recall/Retrieval: The last step of the memories functions is the recalling and retrieving of the memory of events (Audi, 1998). The reassessment of the information of past and past events and past experiences and past facts are included in the function of the recalling or retrieving of the past events and experiences. Reconstruction of the information is termed as the retrieving of the past events (Kandel, 2009). Activation of the neurons is included in the retrieval function. In the retrieval process activation of the network and strength are required for the recalling of the memories. Neural network recognition is part of the recalling function of the memories systems. 5. Conclusion From the above analysis, it can be said that, memory is a crucial part of a human body. Every parts of the human body has its own definite and well-structured task that the parts perform smoothly. Like the other parts, memory has its own functions and these functions are storing information, recalling, past incidents and day to day practices. On the other hand, memeroy is quite related but distinctive to learning in many ways. It is also evident that, learning is helpful for the performance of the functions of the memory. There are two types of memories inlcuding short-term memory and long-term memory. The function of short memory is to remember incidents, facts, past things and so on for a very short period. After that the whole incident has been deleted automatically. Whereas, the long-term memory is opposite of the short-term memory. The function of this very part is to remember things for a long term period. This can be done either consciously by repeating the task again and agai n or by subconsciously that does not need to remember forcefully. To understand the functions of the memories several doctrines and theroies are used. According to the theories, the functions of memory are encoding, consolidation, storing and recalling. Encoding of the memory means the feelings of the perception of the event of biological at the starting level. After the encoding of the memories comes the function of consolidation. In this process the events are stabilized. The retention of the memory is another function. In this function, the events are stored for future in case of any need. The last and the most important one is recalling. This function reminds the person of about something that has been stored earlier. Overall, it is for sure that, storage is more or less passive source of retaining information from the brain in both short term and logn term memory. References: Ayer, A.J. (1956), The Problem of Knowledge, Harmondsworth: Penguin. Auyang, S. (2001), Mind in Everyday Life and Cognitive Science, Cambridge, MA: MIT Press. Basden, H., Basden, R.and Sean, H. (2000), Applied Cognitive Psychology, Chicago: Chicago University Press. Bartlett, C. (1932), A study in experimental and social psychology, Cambridge: Cambridge University Press. Don, L. (1971), Memory, London: Macmillan. Fukuda, K. and Vogel, E. (2010), Visual short term memory serves as a gateway to long term memory. Journal of Vision10 (7), pp.730-730 Izquierdo, I. (1998). Short- and long-term memory,Behavioral Pharmacology, 9(1), p.S46. Jarrod, L. (2011). Long-term memory supports the retention, preservation, and prioritization of short-term memory. Front. Hum. Neurosis. 5. John, L. (1920), A Study in Realism, Cambridge: Cambridge University Press. Kandel, E. (2009). The Long and Short of Long Term Memory. GBM Annual Spring meeting Mosbach 2009 (Spring). Kwint, Marius (1999), Material Memories, Oxford: Berg. Mengistu, A. (2007), The Language of Memory in a Cross linguistic Perspective, Amsterdam: John Benjamins. Michael, L. (1992), Symmetry, Causality, Mind, Cambridge, MA: MIT Press. Robert, A. (1998), Epistemology, London: Routledge. Woozley, A.D. (1949), Theory of Knowledge: An Introduction, London: Hutchinson. Wood, H.H. and Byatt, A.S. (2008), Memory: An Anthology, London: Chatto and Windus. Yates, A. and Frances, B. (1966), The Art of Memory, London: Routledge and Kegan Paul.